It's consistently doing the boring, mundane things everyone knows about but is too unfocused/undisciplined to do.

Writing things down turns cool ideas into problems, you can then correct the problems.


How to do work


  1. Choose project based on: pick the thing that solves the biggest blocker to goal of having a business that has work in flow, reliable revenue and not obsolete by AI in 2-3 years.
  2. Follow the process and release larger content at the end of each project that can be used for twitter and linkedin.
  3. Repeat the content where possible.

Process to choosing the next project


Ideas and projects

Choose the next project

Ideas for a future project start here, if they become promising, I’ll design, launch and test.

Some are business ideas, others add value to the world but may never make money, and some are personal.